Kiehl’s, an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products, experienced a 73% redemption rate in this SMS marketing case study.

In the marketing and promoting of Kiehl’s SMS campaign they used in-store signage, email marketing and social media; which they called Kiehl’s Alerts. The cosmetic company had two opt-in methods, one used SMS by texting the Keyword “KIEHLS” to the SMS short code 25687. The second was signing up online using a web form.

After the 6-month program, Kiehl’s found that 73% of customers that had signed up for their SMS Marketing Campaign had made a purchase, and 81% of respondents in a survey sent out remembered the SMS marketing messages from Kiehl’s, meaning that 90% of customers made an in-store purchase during the 6-month program!

To experience a strong SMS campaign launch, as Kiehl, delivering a similar ROI in a 6 month time period, contact a Jakursmu Marketing Partner specialist here. We work as a team in building successful SMS dynamic campaigns and work harder to satisfy each client’s needs for a lasting profitable relation.

Taco Bell’s SMS text marketing campaign gained 13,000 subscribers in 5 weeks with promotions in traditional media channels of radio, television and in print ads in order to drive customer awareness. Customers were encouraged to text in the Keyword “TBICE” to a short code. After doing so, they received a promotion offering them a free Frutista Freeze with the purchase of another food item. Contact a Jakursmu Marketing Partner to experience similar SMS campaign success.

Taco Bell customized the SMS text campaign to drive immediate action from their customers. Implementing rolling expiration dates in the promotional offer, giving customers anywhere from 3-5 days to use the coupon. The rolling expiration dates gave Taco Bell the ability to really drive consumer behavior by encouraging customers to act on the promotion immediately.

To solidify the subscribers, Taco Bell introduced the “LIVEMASS” $500 chance to win SMS campaign where a QR-Code was also included for a second option to enter the “LIVEMASS” campaign. The combination SMS campaigns of “TBICE” rolling expiration dates plus the “LIVEMASS” $500 chance to win netted Taco Bell a 93% retention of subscribes for future SMS action offers.

Pizza Hut, in the UK. During a 15 month period, setup geofence locations within a half-mile radius of each of their 340 Pizza Hut locations. What is Geofencing and SMS messaging? Basically it means when customers are within a half-mile of any Pizza Hut location, they receive an SMS digital promotion or discount on their mobile phone. Yes, it’s true, drive close to any Pizza Hut, receive a SMS digital offer on a mobile device.

Whats truly amazing is the result, during the 15 months Pizza Hut ran their SMS geofencing campaign, they found it was on average 142 percent more efficient in increasing incremental sales than other channels, and 4.4 times more effective than TV ads and 2.6 times more effective than online ads. Reach out to our Marketing Partner specialist . Incredible results when compared to more traditional advertising methods such as postal mail, signs and newspaper ads and inserts.

Redbox, using SMS Marketing, has been exploding for the last few years. Today we have some hard numbers to share from their “10 Days of Deals” SMS marketing promotion, proving just how successful Redbox has been.

This genius SMS campaign, as the name indicates, “10 Days of Deals”, ran for only 10 days. During this 10 day period, customers would text DEALS to Redbox’s short code 727272 daily for a chance to win a 10 cent to $1.50 savings on their next rental.

Redbox advertised this SMS “10 Days of Deals” campaign using sharing on Facebook to an audience of over 3 million fan, sent over 30 million emails to subscribers and promoted it at nearly 33,000 Redbox kiosks.

The “10 Days of Deals” campaign produced amazing results with over 400,000 customers participating, creating over 1.5 million messages in only 10 days. These SMS results are typical when using a large database of subscribers, a dynamic automated SMS platform and strategic planning. Contact Jakursmu’s Marketing Partner specialist team for support in planning, building and executing your next SMS dynamic campaign.