1,400% ROI – Carl’s Jr. SMS Campaign
Carl’s Jr., a USA fast-food restaurant chain, with nearly 1,400 locations worldwide, ( sister company is Hardees) sent out a SMS text message offer to previous customers on May 14, 2013. The SMS text message offered a $6 burger combo at a discounted rate of $2.99. This Carl’s Jr. SMS text message campaign was very successful, it had a generous 19% redemption rate, the fast-food chain generated $14 in new sales for every $1 they spent on this campaign.
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