“Free Stuff” at Warped Tour Gained Peta2 25K SMS Subscribers.


Peta2’s dynamic new mobile marketing campaign promoting “Animals Don’t Smoke” launched a robust SMS campaign at the Warped Tour Festival by giving away Free Stuff. This unique plan offered an instant win by texting BUTT to short code 73822. Each subscriber was an instant winner of Free Stuff a button, sunglasses or a bag. The winning prizes were available for pick up at the Peta2 Warped Tour event booth.

Once subscribed, an instant win text message was sent encouraging them to reply with a comment urging the FDA to ban cigarette testing on animal. A brilliant campaign, instant winnings, face to face time, list building, prospect conversion all viral components at one event generating 25,000 subscribers. SMS when combined with Vis a Vis, creates explosive results in short order.

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