Adding “Keywords” allows subscribers to opt-in to any campaign distribution list automatically, using only their mobile phone. To these distribution lists, product literature, questions, updates or forms are delivered in a paced fashion over time. Short small relevant “Connections” are sent to subscribers, building trust, value and desire.

Mobile keywords capture contact data of subscribers fast and easily, creating an environment of communication. Combining short codes and keyword on signs, meetings, windows and company literature stretches the possibilities of building larger audiences. Interaction with these subscribers becomes very simple using “gentle touches” with full campaign automation.